Shopping for others has always come naturally to Russell Street founder Darby Asner. Growing up on Russell Street in Kansas (hence our name!), Darby was constantly styling her girlfriends. She finds it hard to remember a time when she wasn’t being asked for fashion advice or tasked with hunting down the perfect dress or “just-right” accessory.
When her friends and loved ones started getting engaged, they turned to her for help. As she began putting together the ultimate neutral wardrobe, Darby realized that dressing for the occasion meant so much more than the wedding day. She saw firsthand the time and energy it took for brides to look their best at every event along the way.
The process gave Darby an idea: To create a single destination where brides could complete their wedding wardrobe, from engagement party to honeymoon. Russell Street was born.
Today, Darby combines almost of decade of experience in merchandising at Serena & Lily, Stitch Fix and Soko Jewelry with her passion for helping fashion-minded women look gorgeous for the important moments in their lives. Whether it’s a wedding or an important interview, she loves honing in the perfect style. Have something special coming up? Drop Darby a note or enlist her personal styling services. You’ll feel as fabulous as you look!